Case Study: Events

Department of Business Innovation and Skills / Learning and Skills Improvement Service Events

BIS and LSIS were developing guidance for colleges around new responsibilities to reach out and contribute to the well-being of their local areas. Their consultation methodology made provision for three regional consultation events.

How we helped

AoC Create was recruited to deliver three events which briefed colleges on their new duty to promote the economic and social well-being of their local areas.

Objectives

  • The purpose of the events, in Taunton, Bradford and London, was to: brief colleges on their new duty; seek college views on draft guidance and how it might be improved; and to examine existing good practice.
  • The target audience consisted of delegates from colleges with responsibility for economic and social well-being.

Marketing and promotional strategy

  • The strategy was in three strands: promotion through AoC briefings; email marketing through the AoC database; and use of regional office contacts.

Approach

  • Despite a short lead time, the AoC events team were able to organize three very successful half-day events.
  • Speakers were college principals and members of the research team. The primary focus of the events was to secure feedback and information, so the emphasis was on making the sessions interactive and engaging.

Outputs and feedback

  • The attendance target of 30 delegates for each event was met.