With an increased emphasis on apprenticeships, work placements and T-Level offerings, colleges are now required to engage businesses with a commercial mindset. This stakeholder management requires confident business-to-business communications, robust strategies, an understanding of external organisational values and engaging the right people in the right way to make a notable difference to success and reputation. David Hughes, AoC CEO recognises that partnerships with employers are key, stating that; “the best employers will work with colleges to grow their own people, as well as supporting pathways from colleges, to meet their needs. The future of successful FE business partnerships will depend upon effective business-to-business stakeholder communications lead by our colleges. Whether it be with local authorities, businesses, grant funders or Senior Management Teams, having a clear engagement plan will help build on-going relationships and profiles to demonstrate the excellent work the colleges can do in many areas of commercial business.

This workshop aims to give an understanding of the importance of industry stakeholder management. It will provide templates to support engagement with businesses and equip delegates with helpful tools and advice, for the development of industry-effective, stakeholder communication plans.

How is this workshop different?

  • ‘Pracademic’ approach bridging the theory with the practical
  • Practical exercises and case studies
  • Group discussions and sharing of best practice
  • Led by an expert in managing reputation through stakeholder influencing at Government, local authority, LEPS, MSP, and community level

Benefits of attending:

  • Having a clear picture of who the stakeholders are and what benefit they can bring to the college
  • How to measure for success
  • Getting buy-in and stakeholder agreement on a range of college projects and policies
  • The benefits of having a robust stakeholder

Management approach means understanding stakeholders’ opinions and communicating concisely

Who should attend:

This workshop is aimed at anyone in the further Education infustry who has to manage stakeholder relationships both internally and externally.

Learning Outcomes:

  • Define stakeholders
  • Understand the relevance to growing the business
  • Map stakeholders
  • Engagement plans
  • Influencing techniques
  • Evaluating
Date

07-12-2018

Venue

AoC Head Office

Fees

AoC Member = £299.00 + VAT (£358.80)

Non-Member (College/Public Sector) = £400 + VAT (£500.00)

Accommodation

If you need accommodation please call Conference Care, our preferred supplier, on 02476 369720 and let them know you are attending an AoC Create workshop.

Terms and Conditions
Contact

Registration, programme & general enquiries: training@aoc-create.co.uk

0207 034 2640

Finance enquiries: finance@aoc.co.uk

0207 034 9900

Already Registered

Programme

Download Programme

Speakers

Andrew Palmer

Andrew is a bio-medical scientist by training working for the National Blood Authority in a variety of senior roles spending a two year secondment as Deputy Computer Manager looking at consolidating the then individual systems of the regional transfusion centres into a national computer system. Andrew was also a business journalist on the Yorkshire Post before joining the CBI where he was Director for Yorkshire & the Humber during which time he also spent a year running the London office undertaking a transformational change management role. In 2014 he was seconded up to run CBI’s Scotland office to implement change management there and during this time he worked on the business response to the referendum. He also had responsibilities for creating the CBI’s business development unit and worked on stakeholder management programmes. In 2015 he joined North of England Excellence as Chief Executive, leaving to start his own communications agency in 2018. He is Chairman of Ripon St Cecilia Orchestra, a trustee of the pilling Trust and a Board member of Making Music.

Andrew Palmer

Andrew is a bio-medical scientist by training working for the National Blood Authority in a variety of senior roles spending a two year secondment as Deputy Computer Manager looking at consolidating the then individual systems of the regional transfusion centres into a national computer system. Andrew was also a business journalist on the Yorkshire Post before joining the CBI where he was Director for Yorkshire & the Humber during which time he also spent a year running the London office undertaking a transformational change management role. In 2014 he was seconded up to run CBI’s Scotland office to implement change management there and during this time he worked on the business response to the referendum. He also had responsibilities for creating the CBI’s business development unit and worked on stakeholder management programmes. In 2015 he joined North of England Excellence as Chief Executive, leaving to start his own communications agency in 2018. He is Chairman of Ripon St Cecilia Orchestra, a trustee of the pilling Trust and a Board member of Making Music.